With the Internet being used as a tool to market and sell brands and products, it is a wise idea to use social media for businesses. In fact, many businesses thrive on online marketing only and do not have any retail presence. For instance, Facebook is one of the most used and effective business intelligence tools being used by entrepreneurs all over the world. It is an easy and fast way to reach out to a global audience with more than 2 billion active monthly users. Many start-ups have found it to be a great way to venture into entrepreneurship through the virtual world. However, to make any business successful it is important to know the tricks of the trade. We help you with some tips to make your Facebook business page, which is one of the best business Internet services and business intelligence tools, look and feel more attractive.

How to Create a Facebook Business Page?
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• Create a Facebook page in which you will be asked about many business type options. Choose the business you intend to create.
• In case your business falls under more than one category, choose the one that your customers will be able to identify with the most.
• Add all your details while creating the page such as the name of the business, address, and email address.
• Add a profile and cover image for the page.
• Now your page is active, add a short description of the business along with a username for people to search and find you on Facebook.
• Start with the first post for the business, sharing some valuable content.
• Start inviting people to like your page and voila! You have your business all set up and running using one of the best business intelligence tools.

What are the Advantages of Creating a Facebook Business Page?

• Through Facebook, you can have access to a huge target audience as there are around 2 billion Facebook users every month.
• The marketing expenses are reduced drastically as everything is done with the click of a button, making it one of the preferred business intelligence tools.
• The time and effort needed are much lower as you do not have to go personally to promote a brand.

How to Make your Facebook Page More Engaging?

• Choose the business page option on Facebook instead of having a personal profile of brands. This will give you access to content creation tools, paid promotional opportunities, and the analytics and insight that the business intelligence tools by Facebook.
• Choose a good profile picture that your audience can recognize as your business symbol. It could be the company logo of your business or a headshot of yourself in case you are a consultant or a freelancer. Also, ensure that the cover photo is an engaging one as it takes up a lot of space on your page. It should be a high-quality image.
• Add a call-to-action button like “Watch Video,” “Sign Up,” or “Book Now” with a customized destination URL. It helps to get more traffic.
• Pin the important posts on the top of the page at all times as with new posts being uploaded the older ones get pushed down.

How to Keep your Facebook Business Page Updated?

• Once the page goes live, it is important to keep it updated and running.
• Keep adding pictures, posts, and offers regularly, or else the target audience will lose interest.
• Add competitions or offers on the page to make it look more attractive.
• Come up with new schemes and plans around the festive season.

How to use Facebook Intelligence Tools to Make the Business Page More Engaging?

• Use all the Facebook intelligence tools well to gain maximum traction for your business.
• These business intelligence tools allow you to target a certain type of audience with some particular updates.
• Click on the bullseye symbol on the bottom of your post and set the metrics for the preferred audience.
• Use social media reports tool in your HubSpot software to measure the success of your business page.