Small businesses are usually devoid of funds and often find it tough to stand up to competition. However, with some innovation and creative thinking, they can come up with good marketing strategies that are effective which yet do not burn a hole in the pocket. One of the best ways to boost small business marketing platform is through email marketing. It is cost-effective and helps reach a vast target audience. Read on to know some tips that can help your small-scale business blossom.

How does email marketing help in boosting the sales of small businesses?

• Email marketing targets a larger audience without making the effort of physically reaching out to them.
• The cost of email marketing is much lower than other forms of marketing as it only involves getting a good software.
• You should try to improve ways of marketing through emails by sending out short and clear emails, segmenting the target audience, offer discounts, and keep competitions to engage the audience more.
• A small business will always gain from effective email marketing as it does not involve too much manpower and cost for it to be successful.

How does social media help in improving the marketing techniques of small businesses?

• Social media is a great form of marketing for small businesses as it is cheap and has a good call-to-action.
• There are many different forms of social media that you can tap into. One good platform for marketing is Twitter.
• Make a company Twitter handle and keep updating it with the latest information. Be an active part of it and have relevant discussions through it. Also, join in and follow relevant people and companies that can be prospective clients.
• Another good platform is Facebook. With millions of viewers, it is one of the most successful forms of marketing today. Create a Facebook page and post information about your company and products through it.

Are contests and freebies a good way of marketing for small businesses?

• Contests and competitions help in getting the attention of people. You can have these contests through all social media platforms like Facebook, Instagram, and so on to save on costs.
• As a small business, you could also make regular contests a part of your email marketing techniques. It is an effective way that can yield good results.
• Voting contests are also a huge hit as well as they are easy to participate in. You can use the data obtained from the votes to make your own contact database.
• Giving freebies is also a good idea as most people are attracted to freebies. Initially, this might seem expensive but it will help in getting customers who will be interested in your brand and products.

How does LinkedIn help in marketing for small businesses?

• Boosting brand awareness through LinkedIn is a great way for small business marketing.
• You can easily connect with 30 new LinkedIn contacts daily and get a 50% fall-back on an average.
• It also gives you access to 15 new professional’s emails daily. With this, you can connect with them on a personal level through emails as a small business does in email marketing, but this would be with a personalized effect. It is likely to be taken more seriously then.

How can you use DIY infographics for better brand awareness?

• Infographics are a great marketing tool as it gives a visual story of the brand in a nutshell.
• It is eye candy for the reader and is easily readable.
• It is a good way to increase referral traffic as well.
• All you need to do is get a designer to make you a good infographic or search within your own team for someone who is good with computers. Voila! you will have another cheap and creative way of marketing.